In this month’s captivating edition of She’s in Charge: We Rise by Lifting Each Other, Ami Underwriting Managers (Ami) shines the spotlight on Landi Reichert, Founder and Managing Director of CLA Brokers. Landi’s remarkable journey is not just about building a successful business—it’s about redefining the insurance experience through genuine, personalized care.
Bold Steps, Genuine Connections
Over two decades in the insurance world revealed to Landi a significant gap: the absence of truly personalized client care. Driven by this insight, she bravely founded CLA Brokers in 2018, beginning with just one policy. Today, her brokerage thrives by placing human relationships at the heart of every interaction, transforming the way clients experience insurance.
Breaking into the traditionally male-dominated insurance landscape required courage and tenacity. Landi overcame these challenges by consistently demonstrating excellence, earning trust, and establishing herself as a respected and influential leader in the industry.
Empowering Leadership, Lasting Impact
Building CLA Brokers from scratch is a standout achievement for Landi, made even more rewarding by assembling a dedicated team who embody her vision of exceptional, personalized service. This unity and shared passion have been key to their impressive growth and success.
While celebrating progress toward gender inclusivity, Landi emphasizes the importance of ongoing advocacy and action. Inspired by movements like Gauteng Women in Insurance, she calls for continuous efforts to ensure true equality and opportunities for women in the industry.
Landi offers powerful advice to women aspiring to leadership: “Believe fiercely in your potential, seek guidance from mentors, embrace lifelong learning, and never lose sight of your core vision.”
Innovative Partnerships, Future-Ready Approach
CLA Brokers’ partnership with Ami has significantly boosted their capabilities, particularly in the personal lines segment. Ami’s innovative solutions perfectly complement Landi’s commitment to tailored client services, enhancing their competitive edge.
Looking ahead, Landi plans to further expand CLA Brokers by embracing new technologies and fostering a culture of innovation and continuous improvement. Equally important to her is maintaining a healthy balance between professional aspirations and personal wellness, advocating strongly for self-care and clear boundaries.
Reflecting on her inspiring path, Landi shares encouraging words for newcomers: “The insurance industry is evolving rapidly, offering boundless opportunities for passionate individuals ready to make their mark. Be brave, curious, and resilient—the future belongs to those willing to shape it.”
About She’s in Charge
She’s in Charge: We Rise by Lifting Each Other celebrates inspiring women leaders shaping the insurance industry and beyond.
BIO: Ami Underwriting Managers (Pty) Ltd. Ami is an underwriting agency for Lombard Insurance Co, dedicated to providing bespoke insurance products in the personal lines space to our chosen market segments, namely affluent and the high net-worth, wealth market. www.ami.co.za